65 Years of Magic

Baby Magic is a true legacy brand - we believe in tradition. and that nothing bonds parents together like shared experiences. Take comfort in knowing that when you bathe your little one with Baby Magic, that just a few short years ago - your parents were probably doing the same. For 65 years, we've been creating magical baby smiles from one generation to another, and bonds that last a lifetime.

Products with Integrity

Baby Magic products do what they say they're going to do - without the bad stuff. Tear free and gentle on baby's skin, our products are made in the USA with real ingredients like aloe, lavender and chamomile...and always free of harsh chemicals and parabens. That's why we've been trusted by parents for 65 years.


As a family owned and operated business, we understand the importance of caring for little ones. We don't put anything in our products that we wouldn't use on our own babies. Baby Magic has loyal followers because we care, and we want to keep it that way. Our products are made with love by our family, for yours.