60 Years of Magic

Trusted by moms for over 60 years, Baby Magic is a true legacy brand. We believe in tradition - and we believe nothing bonds parents together like shared experiences. Take comfort in knowing that when you bathe your little one with Baby Magic, that just a few short years ago - your mom was probably doing the same. Baby Magic, beloved by generations of parents.

Products with Integrity

Baby Magic focuses on providing products that do what they say they're going to do - while cutting out the bad stuff. Tear Free, Dye Free, Paraben Free, and free from Formaldehyde Donors - Baby Magic is made with love, not poison.


As a family owned and operated business, we understand the importance of nurturing and caring for little ones. We don't put anything in our products that we wouldn't use on our own babies. Baby Magic has loyal followers because we care. And we want to keep it that way. Baby Magic, made by our family, for yours.