Baby Magic’s history of providing gentle, effective, and no-nonsense products has made it a trusted brand for generations. Since 1951, the Baby Magic brand has been dedicated to the care and well-being of both parent and baby. We understand that the gentle touching and caressing that occurs during bath time serves not only to clean baby, but to establish a bond between parent and child. Continue to enhance and nurture this bond with Baby Magic as it replenishes moisture and provides a delicate, soft touch and clean scent – leaving baby smelling wonderful – as a baby should. Baby Magic can be found in retailers across the U.S., as well as in select online retailers.